Ruby Rock-it Bella! Fundamentals Designs was created by Fynmark in Australia in 2008. Already successful with other mainstream papercraft brands in the local market Creative Director Joanna wanted to create a new brand that focused on all the things she loved – vintage style papers and richly textured embellishments – and so Ruby Rock-it was born. “It’s an acknowledgement to my grandmothers who were a huge influence in my life growing up – their tea-cup patterns, their love of all things olde-worlde.”
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