Hello Ruby Rock-It, Bella! and Fundamentals fans!
We are thrilled to finally merge all of our great brands together in one place. We’ve had a lot of questions about who is Fynmark in relation to our old Facebook page. We thought it was time to clear up any confusion.
Fynmark is the trading company that distributes our three brands, Ruby Rock-it Designs, BELLA! and Fundamentals out to stores. They manage the logistics and make sure you get to see all the great ranges out in your stores. However you all know either Ruby Rock-it, BELLA! or Fundamentals depending on what you have purchased in the past.
Our designers at Ruby Rock-it focus on vintage styling with interesting embellishments that create a lot of interest.
Our BELLA! designers focus on our wedding and everyday scrapbooking product, eg. paper pads, glitter cardstock and general use items.
Fundamentals products focus solely on cardmaking: cardstock, envelopes, vellum, card kits, 3D decoupage and teeny tiny stickers and embellishments – we like to call it cardmaking for connoisseurs!
So we hope that clears up any confusion you all had - we’re all one big happy family under the Fynmark umbrella and we love creating new products for you to play with. We’re excited you’ve continued to support us, follow us and cheer us on. You are going to love the inspiration our fabulous team has planned for you.
We live by our motto: “Scrapping is love made visible!” and look forward to helping you do the same.
HUGE thanks to our Australian team who has been doing a fabulous job on the Bella! Blog via Fynmark and the Facebook page.
We will all now come together here on this blog, in one place, so please update your bookmarks so you don't miss any updates, contests, etc. And don't forget to 'like' us on our Facebook page, you will not want to miss a thing!
Our Facebook Page is here:
Ruby Rock-It, Bella! Fundamentals
When we get to 500 likes we will give a prize away and then again at 1000 likes.
With the news of our merge also comes the news of a promotion:
We are pleased to announce the promotion of Rachel Carlson to the position of Marketing Director USA for Ruby Rock-it Designs, BELLA! and Fundamentals Cardmaking. Rachel joined our company 6 months ago as a Communications and Social Media Manager. She has held various positions in the papercraft industry and is well known to many.
In this new position Rachel will be in charge of all marketing communications and activity in the USA. She will be responsible for researching and developing new market opportunities including various promotional programs with media and our sales team. She will manage the company Facebook and Blog and be the main point of contact in the USA for all product information and promotion.
Rachel can be contacted by email: rachelcarlsonviarubyrockit@gmail.com
Thanks to the Ruby Rock-It, Bella! Fundamentals family for this great opportunity as I continue to bring you all the best that our company has to offer.
Please continue to watch the blog for another announcement this weekend as I work to bring you a design team call for Australia/New Zealand. That's right, you heard it here, we're adding to our team!! We already have an amazing team and adding to it will just make it all the more inspiring and creative. We are going to shake things up a bit and we are so happy that you have joined us in this new adventure.
And if you reached the end of this post (THANK YOU), I would like to give ONE lucky winner our THREE new ranges from our 2012 Winter CHA show (August Moon, Nostalgia and Vintedge). Please leave a comment in this post for your chance to win. A winner will be chosen on Sunday night. Good luck!
Thanks again for your continued support as we embark on our new journey.
Creative cheers,
Rachel

Congrats on the merge, I love it. Can't wait to see all the updates, products and gorgeous work here!
Posted by: Liz Weber | 03/01/2012 at 12:16 AM
Thank you very much for your support Liz Weber!
Posted by: Ruby Rock-It Bella! Fundamentals | 03/01/2012 at 12:44 AM
Congrats!!! It's all coming together perfectly!
Posted by: Sarah | 03/01/2012 at 01:00 AM
Great news - congratulations on this merge of fab products!!!
Posted by: TracyM | 03/01/2012 at 01:44 AM
Great news. How about some other then USA/Australia new DT members? I would sure like to try, but I am out of the range.
Posted by: Irit | 03/01/2012 at 01:52 AM
Wow What a surprise! Congrats, that's fabulous news!
Posted by: Monique | 03/01/2012 at 01:55 AM
Great idea to merge all the three...
The ranges from all three are fabulous
Posted by: Lyn Dwyer | 03/01/2012 at 02:37 AM
Congrats on the new merge!! And congrats Rachel!!
Posted by: Angie Gutshall | 03/01/2012 at 04:01 AM
Congrats on the merge!!
Posted by: Theresa Coker | 03/01/2012 at 04:25 AM
Whoohooo! Congrats to Rachel for an amzing opportunity and what an exciting time for all!!
Posted by: Katrina Hunt | 03/01/2012 at 04:34 AM
Congrats! So excited about all the new and wonderful changes!
Posted by: carrie | 03/01/2012 at 05:13 AM
Well what a lovely development, so exciting. Wishing you continued success with your merges, promotions, GREAT design teams and products, looking forward to seeing more of it all!
Sincerely
Ursula
Posted by: Ursula Dixon | 03/01/2012 at 05:59 AM
You couldn't ask for a better Director of Marketing. Rachel is as good as they get with a heart of gold, talent out the wazoo and an eye for business.
Congratulations on the "merge" and looking forward to everything you have in store
Toodles
Erika
Posted by: Erika Taylor | 03/01/2012 at 07:28 AM
YAY, congratulations to Rachel... she's obviously the BEST choice for that position! :) The merge will simply make life better!
Posted by: Wendy Hammer (Reed) | 03/01/2012 at 07:34 AM
Congrats on the merger and Congrats Rachel!
Posted by: Tina W | 03/01/2012 at 07:46 AM
This is the greatest news ever and just made my day! Rachel is amazing and so is the whole Ruby Rock-It group! love you guys,
xoxo
Lisa!
Posted by: Lisa kettell | 03/01/2012 at 08:21 AM
Congrats on the merge and to Rachel!! Can't wait to see all the new products!
Posted by: Joy Hager | 03/01/2012 at 08:45 AM
A big CONGRATS Rachel, and so excited about the MERGE and the upcoming DT call!
Posted by: Jodi | 03/01/2012 at 10:10 AM
Congratulations to all involved with this merge! Looking forward to all your upcoming releases.
Posted by: Shari Klyn | 03/01/2012 at 10:19 AM
Just found you guys and I am happy! Congrats!
Posted by: tonya roach | 03/01/2012 at 10:20 AM
Congrats! Sounds like wonderful things for the company!
Posted by: Ashley N Newell | 03/01/2012 at 10:53 AM
Wow, what fabulous new aspects for you all! Huge congrats and best of luck! I love all the paper lines I've seen so far along with the Bella! Bling; I can't wait to use the small boarder lines on my cards. Thanks for being great!! : )
Posted by: Karen Elizabeth Betsinger | 03/01/2012 at 11:00 AM
How awesome, congrats to you all and Congrats to Rachel!! What an awesome fit! Hugs from Conroe, TX
Posted by: Nancy Wyatt | 03/01/2012 at 11:12 AM
Im so excited!!!! great to have it all in one - and a dt call bring it on baby!!!!
Posted by: Sarah Lou | 03/01/2012 at 01:26 PM
Very exciting! I love all your products! Great work!
Posted by: Carolyn | 03/01/2012 at 04:58 PM